JOCELYN CHEUNG
Product Design & Research


WORK

Labfront App
Discovery
Redesign

Sunni App
Design Challenge

VTubers Live Streaming Collab
 Discovery+Beta


WRITE

Beyond Task Completion: Scaling Delivery Collaboration for Impact
Read

Little Green Guide: The Kind and Curious Mindset
Read

From Decolonization to Dolls for All
Read


WORKSHOP

What Makes An App Good?
Learn

Taiwan Code Camp
Learn

Designer Eye for the Engineering Tribe
Learn

Fluent in Cantonese, Mandarin, and English, I’ve lived and worked in Taiwan, Hong Kong, US, and Canada.


An advocate in design thinking and practice, I educate design across venues.
What Makes An App Good? Presentation at Sheng Kung Hui Choi Kou School Macau




From startups to corporates, I help teams understand people behaviour and make strategic decisions.
Focus group and stakeholder workshop for a CPG client


Experienced in consumer markets, I work end-to-end in the product development cycle. Whether it is seeking new opportunities, improving processes, or bringing ideas to life, I help teams advance their goals.


Highly empathetic and analytical in nature, I work in cross-functional project teams and collaborate closely with engineers, PMs and marketing.




Recently at Nanoleaf and Labfront, I am experienced with applications involving hardware. From smart lights, fitness bands, to speakers and headphones, I'm familiar with the complexities in acquainting humans with technology.


Trained classically in graphic design, I have a strong foundation in visual principles and design techniques. I create design curriculums and teach interface design to students and founders.

Over the course of my career, from advertising to product, I discovered my aptitude for consumer behaviour and heuristics. I practiced user research at Connected and Labfront, and received UX training from Nielsen Norman Group. My work spans IoT, wearables, audio-electronics and more.  I maintain a kind and curious approach to growth and obstacles.




Flexible in international travels and coworking environments.




Never miss a thing! I have a meticulous process for capturing and analyzing user data, utilizing Airtable and industry tools to rank and surface insights. Your data is evaluated against industry trends, technical capabilities and user value for maximum impact.


I have a knack for data-rich interfaces such as dashboards and eCommerce. I’ve helped create tools for monitoring and managing people, automotive, and communities.




OUTSIDE WORK

Drawing is a part of my DNA! Aside from aiding concept visualizations, I take break from mathematically perfect renderings from time to time.


Delicious bowl of italian wedding soup.


Fun posters created for hobby groups.


Year of the tiger card for Foodlink Foundation.







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