Jocelyn Cheung
Based in Toronto
Based in Toronto
Jocelyn works end-to-end in the product development cycle. Whether you are looking to discover new business opportunities, improve an existing product or bring an idea to life from scratch, Jocelyn has the tools to push your project to the next phase.
Immersion
Project North Star
Team Collaboration Manual
Stakeholder Workshop
Audit
Competitive Comparative Analysis
User Experience Audit
*Based on Jakob Nielsen’s 10 general principles of interaction design
Basic Accessibility Audit
*Based on WCAG2 A and AA guidelines
Co-Creation
Journey Mapping

An in-person or remote activity designed to map out the life cycle of a user segment interacting with the product or the company.
Value Proposition Canvas

A framework created by Strategyzer to identify the needs, barriers and desires of your users, thus inspiring new ideas that provide them value (desirable and functional to them).
Foresight Gallery

An interactive gallery featuring research insights of recent domain innovations and industry trends, paired with propositions to new products and features.
Wild Combinations

An activity designed by Connected and Civic Tech Toronto using a predefined set of user, scenario and technology cards to come up with novel ideas.
UX Storyboarding

A beginner-friendly workshop designed to supercharge a team’s storytelling capabilities. Focus on outputting storyboards that can be used towards inspiration and presentations.
Concept Testing

An in-person or remote session with a series of customized activities designed to validate assumptions and test out new ideas with actual users or potential customers.
Persona x Scenario
Mash-Ups
Crazy 8
Mash-Ups
Crazy 8
Empathy Map
Mad Lips
Affinity Mapping
Mad Lips
Affinity Mapping
How Might We Statements
Creative Matrix
User Interviews
Creative Matrix
User Interviews
Delivery