Based in Taipei
Based in Taipei
The nature of my work at Connected is confidential. Below is a sample ︎discovery project and the methods commonly used in my practice.
1.1 Project Kickoff
An in-person or remote meeting with project stakeholders to align on the project north star, activities (See Connected Playbook︎︎︎), gather resources, setup tools and establish collaboration cadences.
1.2 Stakeholder Workshop
An in-person or remote workshop featureing a series of individual and collaborative exercises (e.g. persona worksheet, storyboarding, omni-channel experience mapping) designed to extract and unify knowledge across subject matter experts.
2.1 Business Research
An evaluation of products in competitive and adjacent spaces through the lens of product offerings, domain trends and proven design principles (e.g. Jackob Nielsen’s Heuristics for User Interface Deisgn︎︎︎).
2.2 User Research
Getting to know the people using the products via surveys, product reviews, focus groups as well as on-site and remote user interviews and usability testings.
3.1 Framing Insights
Turning insights from the last phase into opportunity areas or How Might We statements (e.g. HMW Statement builder︎︎︎) that primes the mind for innovative thinking.
Find themes and grouping similiar ideas via Affinity Mapping︎︎︎. Leading discussion and prioritizing ideas via doting voting︎︎︎ or through the lens of impact/effort/risk︎︎︎.
4.2 Value Mapping
Mapping and expanding on ideas by building out the Value Proposition side of the Value Proposition Canvas to ensure product-market fit (See fit types︎︎︎) between the idea and the customer needs.
4.3 Product Assumptions
Uncovering risks and framing assumptions (See Assumption and Sprint Questions︎︎︎) in customer desirability, market viability, technical feasibility and product usability within product ideas. (See Hypothesis-Driven Validation︎︎︎)
4.4 Test Planning
Defining the type of tests needed to address product risks and outlining metrics and success criteria. (See Test Card︎︎︎)
5.1 Low-Fidelity Prototype
Creating a basic interactive prototype base on prioritized ideas and test requirements using open-source or in-house engineering and design resources. (Tools: Invision︎︎︎, paper and pen)
5.2 Product Scenarios
For ideas that involve emerging technologies (AR, ML) or unique inputs (voice, touch), ochestrating and scripting a simulation of the actual product experience.
6.1 Desirability Testing
Understanding whether an idea appeals to or addresses needs for customesr through a series of quantitative and qualitative test methods. (e.g. Kickstarter)
6.2 Viability Testing
Understanding whether the business model is sustainable through a series of quantitative and qualitative test methods. (e.g. Expert Review︎︎︎, Single Feature MVP)
6.3 Feasibility Testing
Understanding the technology and design requirements to execute the idea through a series of quantitative and qualitative test methods. (e.g. AB Testing, Technical Spike)
6.4 Usability Testing
Understanding whether an idea is easy to understand and operate by customers through a series of quantitative and qualitative test methods. (e.g. Usability Testing, Cognitive Walkthrough︎︎︎)
7.1 Test Synthesis
Organize test findings and identify areas of improvement.
7.2 Concept Refinement
Refine ideas and implement design changes in preparation for presentation and or demonstration.