What I do:
User Experience Design
How I design:
① Unique cross-roads between stakes of product, delivery and growth
② Research-backed ideation for measurable impact
③ Emphasis on design principles & decision frameworks
④ Design-engineering collaboration and delivery at scale
⑤ Crafting adaptable design systems
⑥ Integrate inclusive design & ethics throughout product life cycle
How I lead:
The human experience is full of learning opportunities. Inspirations encourage autonomy and opens new paths.
Acknowledge the complexity and interconnectedness of the world and to consider the system as a whole in design and business.
To be honest and thoughtful in approaching the challenges of people and the world.
Industries I’m best at:
I had my start in design building campaigns for Canadian Breast Cancer Foundation. Since then, I have worked with Toronto Stroke Networks, as well as product ideation in the wellness and health research space.
I built a research and design proposal at Connected to approach podcasting clients. I also worked with virtual Youtubers at Avatech.
I am a fan of wearables! I have worn a smart band for many years and worked with Garmin devices to design a dashboard delivering physiological data.
I am very good at:
I am not afraid of niche and emerging industries. I have worked with topics like virutal Youtubers, podcast streaming, vehicle data, research participants management, and more.
Distributed and co-located teams
I have worked with all kinds of team formations in high-pace environments across time zones and countries.
I adapted in-person client workshop into fully remote programs during the pandemic.
I always advocate for:
I championed the voiceover initiatives while working for a music listening app
I look for alternatives to dark patterns to align the human experience to business goals.
I look to represent the world we live in in my designs. From choosing the right photos to building checkpoints in the design process to serve our users, I am dedicated to integrating diversity.