JOCELYN CHEUNG 張雋欣Product DesignToronto | Macau | HK | Taiwan


I am on the far left

What I do:

Product Ideation
Product Roadmap
User Research
User Experience Design
Engineering Hand-Off
Design Systems
Team Workshops

How I design:

Unique cross-roads between stakes of product, delivery and growth

Research-backed ideation for measurable impact

Emphasis on design principles & decision frameworks

Design-engineering collaboration and delivery at scale

Crafting adaptable design systems

Integrate inclusive design & ethics throughout product life cycle

How I lead:


The human experience is full of learning opportunities. Inspirations encourage autonomy and opens new paths.


Acknowledge the complexity and interconnectedness of the world and to consider the system as a whole in design and business.


To be honest and thoughtful in approaching the challenges of people and the world.

More about my philosophy

Industries I’m best at:


I had my start in design building campaigns for Canadian Breast Cancer Foundation. Since then, I have worked with Toronto Stroke Networks, as well as product ideation in the wellness and health research space.


I built a research and design proposal at Connected to approach podcasting clients. I also worked with virtual Youtubers at Avatech.


I am a fan of wearables! I have worn a smart band for many years and worked with Garmin devices to design a dashboard delivering physiological data.

I am very good at:

Niche Topics

I am not afraid of niche and emerging industries. I have worked with topics like virutal Youtubers, podcast streaming, vehicle data, research participants management, and more.

Distributed and co-located teams

I have worked with all kinds of team formations in high-pace environments across time zones and countries.

Remote Transition

I adapted in-person client workshop into fully remote programs during the pandemic.

I always advocate for:


I championed the voiceover initiatives while working for a music listening app

Honest Design

I look for alternatives to dark patterns to align the human experience to business goals.


I look to represent the world we live in in my designs.  From choosing the right photos to building checkpoints in the design process to serve our users, I am dedicated to integrating diversity.