About✨
What I do:
Product Ideation
Product Roadmap
User Research
User Experience Design
Engineering Hand-Off
Design Systems
Team Workshops
How I design:
① Unique cross-roads between stakes of product, delivery and growth
② Research-backed ideation for measurable impact
③ Emphasis on design principles & decision frameworks
④ Design-engineering collaboration and delivery at scale
⑤ Crafting adaptable design systems
⑥ Integrate inclusive design & ethics throughout product life cycle
How I lead:
Curiosity
The human experience is full of learning opportunities. Inspirations encourage autonomy and opens new paths.
Intricacy
Acknowledge the complexity and interconnectedness of the world and to consider the system as a whole in design and business.
Kindness
To be honest and thoughtful in approaching the challenges of people and the world.
Industries I’m best at:
Health+Wellness
I had my start in design building campaigns for Canadian Breast Cancer Foundation. Since then, I have worked with Toronto Stroke Networks, as well as product ideation in the wellness and health research space.
Streaming
I built a research and design proposal at Connected to approach podcasting clients. I also worked with virtual Youtubers at Avatech.
Wearables
I am a fan of wearables! I have worn a smart band for many years and worked with Garmin devices to design a dashboard delivering physiological data.
I am very good at:
Niche Topics
I am not afraid of niche and emerging industries. I have worked with topics like virutal Youtubers, podcast streaming, vehicle data, research participants management, and more.
Distributed and co-located teams
I have worked with all kinds of team formations in high-pace environments across time zones and countries.
Remote Transition
I adapted in-person client workshop into fully remote programs during the pandemic.
I always advocate for:
Accessibility
I championed the voiceover initiatives while working for a music listening app
Honest Design
I look for alternatives to dark patterns to align the human experience to business goals.
Diversity
I look to represent the world we live in in my designs. From choosing the right photos to building checkpoints in the design process to serve our users, I am dedicated to integrating diversity.